PAID SEARCH MANAGER

LONDON

PERMANENT

£50K

DESCRIPTION

My client 

Founded in 2011 by a team of technologists, marketers and data experts, they started with a small office, big ambitions and an even bigger vision – to combine real time customer data with industry- leading technology to create productsthat would give customers an engaging customer experience and advertisers improved bottom line results.

 

Fast forward a few years in a whirlwind of product developments and exponential growth and we they are now proud to boast an impressive client base and an even more impressive client retention rate of 90%. A lot has changed in the last few years but one thing remains consistent – their commitment to delivering accessible, market leading solutions thatdeliver results for our clients.

 

In 2016 they launched a network, first of it’ kind that combines browsing and transactional data. Contributing retailers can for the first time, access a shared cookie pool of browsing and purchasing data, allowing them to identify and precisely target the right prospect and retargeting audiences. By combining intelligent algorithms and detailed real time insight of an individual’s browsing and purchasing habits, marketers can drive Digital Display, Paid Social and Paid Search advertising that will target the right customer at exactly the right time with exactly the right offer, pretty cool huh? 

 

What’s the Job?

Working very closely with a cross channel communications planning and activation team, the Paid Search Manager will play an influential role in the delivery of effective paid search strategies for clients which are also integrated with all other digital channels.

The ideal candidate will have previous experience in an agency environment and a proven track record in the management and delivery of campaigns, delivering innovative solutions and responses to challenges.

This is an exciting time to join the business and to take a lead role in developing their inhouse social media capabilities. You will get to work with online retail brands across fashion, homeware and gift sectors.

 

Key Skills and Requirements?

  • Minimum of 3 – 5 years’ experience in the management, execution and delivery of campaigns in Google Ad Words, Google Sopping & Bing within an Agency environment is essential

  • Extensive and in-depth knowledge of the Google Ad Words & Shopping Platform including using and managing Smart Bidding and Script Deployment, and troubleshooting any issues is essential

  • Advanced understanding of managing e-commerce accounts, including Shopping campaigns to target ROAS andvolume for both Direct Response & Branding

  • Advanced understanding and experience of optimisation levers available to ensure campaigns meetbusiness goals

  • Experience of Google Analytics and utilising the platform and the data to understand campaignperformance and overall channel mix

  • Experience of Google Data Studio, PowerBI or other data visualisation tools would be an advantage

  • Demonstrable examples of quality optimisation notes

  • Aware of how Paid Search can integrate with other digital channels

  • A desire to work within an integrated team

  • Analytically minded with a logical approach to problem solving

  • Highly organised, project management and coordination skills

  • Experience leading day to day client relationships

  • Exceptional interpersonal skills

  • Retail Sector experience, particularly in Fashion is highly desirable

 

Let’s do this! 

 

If the above role, environment is invited to you, please get in touch with me for a chat. 

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